Key Points
– Innovative approach by Trendy Golf to ensure sneaker purchases for golf enthusiasts.
– Store to host an instore raffle and golf simulator challenge to determine qualified buyers.
– Travis Scott x Air Jordan 1 Golf Shoes to release on October 13.
The sneaker market has been enduring an onslaught of resellers, a phenomenon that turns the retail shoe industry into a competitive battlefield where actual consumers are often left shoeless. Among the strategies sprung up to combat this is the creative tactic employed by London-based store Trendy Golf. With the launch of the highly anticipated Travis Scott x Air Jordan 1 Golf, the store has taken a dramatic stand to weed out resellers and ensure these coveted shoes land squarely in the hands of consumers.
A combination of an in-store raffle and an actual golfing challenge, devised by this trendsetting shop, creates an opportunity for genuine golfers. This past weekend, Trendy Golf instigated an in-store raffle event offering 72 spots to customers for the upcoming sneaker release. However, securing a raffle spot was not that simple.
The condition was that the participants had to use the store’s golf simulator and drive the ball at least 200 yards for men and 150 yards for women. A tactic that dilutes the resellers pool while giving the real golfers a fair shot at buying this stunning sneaker. In addition to the physical challenge, an online raffle is also hosted by Trendy Golf for the Travis Scott x Air Jordan 1 Golf.
Highlighting the importance of the first-tee jitters, this novel buyer selection method puts the pressure on the participant to perform. Whether it’s the pressure of hitting the requisite yardage in just two attempts or the excitement of plunking down $200 on a new pair of golf shoes, it’s a nerve-wracking yet ingenious marketing strategy.
While the store takes a swing at resellers in the physical world, the new Travis Scott x Air Jordan 1 Low golf shoes are expected to be a smashing hit in the online world too, further amplified by celebrity endorsements. For instance, the legendary Phil Mickelson was seen sporting a pair at this year’s U.S. Open.
The release date of the Travis Scott x Air Jordan 1 Golf Shoes is set for Friday, October 13. Select Jordan Brand stockists, including Trendy Golf, are anticipating a high demand. Their unique selling strategy not only serves as a deterrent to resellers but also creates a unique buzz around the product, effectively turning potential consumers into performers. It’s as much a publicity stunt as it is a crusade against the unscrupulous reselling business.
The road to purchasing a pair of these shoes is expected to draw a legitimate golfer to rise to the occasion and prove their skills in a remarkable quest to discard the pretenders from the real duffers.
