3 Key Points:

• Titleist announces new Vokey Design SM10 wedges at The Sentry in Hawaii.
• SM9 predecessors were the most used wedges on the PGA Tour.
• Official release expected during the PGA Merchandise Show in Orlando.

Vokey Design SM10 Wedges Debut on Tour

As the new year begins, Titleist has excited golf enthusiasts with news relayed through a social media announcement. The esteemed golf brand is launching their Vokey Design SM10 wedges this week at The Sentry in Hawaii, marking the first sign of what the company has in store for the PGA Tour in 2024.

View this post on Instagram

A post shared by Titleist (@titleist)

Consistent Release Cycle

Titleist’s SM9 wedges were introduced to the market in January 2022, suggesting that the introduction of the SM10 follows their strategic two-year product cycle. The SM9 wedges achieved the status of most-utilized wedges by professional players, setting high expectations for their successors.

First Look at the SM10 Wedges

A single image has surfaced from Kapalua Golf, the venue hosting The Sentry. Within the photo, wedges of 52-degree F Grind, 56-degree S Grind, and 60-degree T Grind specifications were showcased. These particular grinds are not new, as they were present in the previous SM9 models.

Anticipated Official Launch

Golf enthusiasts and players keen on equipment advancements are looking to the forthcoming PGA Merchandise Show. Slated to begin on January 23rd in Orlando, the event is commonly a platform for Titleist’s new releases. Insights into what distinguishes the SM10 from the SM9 series are highly anticipated by the golfing community.