Key Points:
• A new tech-based golf league has been unveiled by TMRW Sports, brought to life by a partnership with SoFi Technologies Inc.
• The league’s arena in Palm Beach will be named the SoFi Center.
• High-profile golfers such as Tiger Woods and Rory McIlroy are committed to participating in the innovative league that begins in 2024.
Today, TMRW Sports and SoFi Technologies Inc., a leading digital personal finance company, officially revealed their extensive multiyear partnership. The alliance aims to bring forth a pioneering, tech-oriented golf league that will captivate fans and reshape the paramaters of traditional golf engagement.
TMRW Sports, a company founded by renowned golfers Tiger Woods and Rory McIlroy, has developed the revolutionary golf league, TGL, which SoFi will officially sponsor. The Palm Beach-based, purpose-built arena designed for the TGL will adopt the name of its major commercial partner, becoming the SoFi Center.
The first appearances of the freshly minted logo and the exclusive designs of TGL’s SoFi Center were released today by CEOs of both collaborating companies, Anthony Noto of SoFi and Mike McCarley of TMRW Sports and TGL.
In their joint announcement, the CEOs expressed an enthusiasm for the joint project and the shared corporate values between the dynamic, tech-infused approach of TGL and SoFi’s modern take on financial service provision. They outlined the shared mission to increase consumer accessibility and engagement using contemporary technological approaches.
The SoFi Center will be a grand, custom-crafted venue spanning nearly 250,000 square feet. It’s been designed with state-of-the-art facilities, such as a 46 by 64-foot screen, a short game complex, and sand bunkers, that underscore the innovative spirit of the TGL. It will be centered within a massive 11-acre estate on the Palm Beach Gardens Campus of Palm Beach State College and equipped to house close to 2000 spectators.
The TGL, which kickstarts in January 2024, is a novel league featuring star players from the PGA TOUR. Its innovative format incorporates high-tech elements throughout the course, aiming to revolutionize the fan experience in golf.
The league’s inaugural list of committed players boasts world-renown names, including Tiger Woods, Rory McIlroy, Jon Rahm, Collin Morikawa, among others. With a combined record of 190 PGA TOUR wins, 28 major championships, and 886 weeks ranked as world No. 1, the participating players indicate the leagues’ promising prospects.
Details regarding team names, brands, and the inaugural schedule are yet to be announced, along with other operational and fan-focused aspects. However, announcements concerning the ownership groups for TGL Atlanta, TGL Boston, Los Angeles Golf Club, and TGL New York have been released. More updates are expected to follow as the exciting new chapter in golf awaits to be unveiled.
