With Its First Sponsorship in Golf, Best Buy Will Be TGL’s Official Retail Technology Partner.

TGL presented by SoFi, the new, prime time team golf league backed by Tiger Woods and Rory McIlroy’s TMRW Sports, announced Best Buy as its third Founding Partner and Official Retail Technology Partner.

“We know better than anyone how technology can help people take what they care about most to the next level, and for many, golf is that huge moment in their lives – whether they’re competing on the course or tuning in at home to follow their favorite players,” said Jennie Weber, Chief Marketing Officer at Best Buy. “We’re excited to partner with TGL to help bring to life an exciting and innovative experience for sports fans and show them how tech can enhance the game they love.”

“Best Buy helps customers discover new technologies for the passions in their lives and TGL presented by SoFi is built on a complementary vision of utilizing technology on an unprecedented scale,” said Jason Langwell, Chief Revenue Officer at TMRW Sports. “As our third Founding Partner, Best Buy showcases how TGL is attracting both new and traditional sponsors to its modern approach to golf. And with its fast-paced, prime time matches on ESPN, we aim to attract a wide spectrum of both traditional golf fans, as well as broader sports fans who relate to TGL’s team elements.”

Best Buy’s Founding Partnership includes national ad spots, in-competition integrations, stadium activations, and digital and social media content. The consumer electronics retailer is TGL’s third Founding Partner, joining Genesis and Businessolver, which were announced earlier this year, and SoFi as Presenting Sponsor and Naming Rights Partner for SoFi Center.